{"title":"Social Media Marketing","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAt eBSI Export Academy, our Social Media course collection offers everything you need to master today’s most powerful digital channels. Start with \u003cstrong data-start=\"193\" data-end=\"219\"\u003eSocial Media Marketing\u003c\/strong\u003e, where you’ll learn platform-specific tactics for Facebook, YouTube, Twitter and more, then move on to \u003cstrong data-start=\"323\" data-end=\"359\"\u003eBuilding a Brand on Social Media\u003c\/strong\u003e to craft your unique voice, audience profiles and playbooks. In \u003cstrong data-start=\"424\" data-end=\"458\"\u003eSocial Media and Your Business\u003c\/strong\u003e, you’ll integrate social into your overall marketing mix, develop actionable plans and measure ROI, while \u003cstrong data-start=\"565\" data-end=\"598\"\u003eSocial Media in the Workplace\u003c\/strong\u003e shows you how to set governance, policies and internal engagement strategies. Finally, our \u003cstrong data-start=\"690\" data-end=\"750\"\u003eCertificate in Social Media \u0026amp; Internet Marketing (CSMIM)\u003c\/strong\u003e ties it all together—covering SEO, email and affiliate marketing, mobile and video marketing, media buying and analytics—so you emerge with a fully rounded, CPD-accredited credential and the skills to drive real, measurable results.\u003c\/p\u003e","products":[{"product_id":"social-media-marketing","title":"Social Media Marketing","description":"\u003cp class=\"ng-scope\"\u003eSocial media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eWith our Social Media Marketing course, participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: Facebook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Likes \/ Comments\u003c\/li\u003e\n\u003cli\u003e    Posts \/ Links\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: YouTube\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Channel\u003c\/li\u003e\n\u003cli\u003e    Content and Voice\u003c\/li\u003e\n\u003cli\u003e    Tags and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Twitter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros\/ Cons\u003c\/li\u003e\n\u003cli\u003e    Voice\u003c\/li\u003e\n\u003cli\u003e    Tags and Links\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: LinkedIn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Optimize Search in Profile\u003c\/li\u003e\n\u003cli\u003e    Groups and Links\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Google+\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Natural Search Links\u003c\/li\u003e\n\u003cli\u003e    Strategy\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Pinterest\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros\/ Cons\u003c\/li\u003e\n\u003cli\u003e    Posting and Conversation\u003c\/li\u003e\n\u003cli\u003e    Pins and Boards\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Tumblr\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Posting and Conversation\u003c\/li\u003e\n\u003cli\u003e    Links\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Flickr\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Expand Sharing\u003c\/li\u003e\n\u003cli\u003e    Discussion\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: Snapchat\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Audience\u003c\/li\u003e\n\u003cli\u003e    Ads\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Instagram\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003e    Pros \/ Cons\u003c\/li\u003e\n\u003cli\u003e    Niche and Quality\u003c\/li\u003e\n\u003cli\u003e    Hashtags\u003c\/li\u003e\n\u003cli\u003e    Tracking and Measurement\u003c\/li\u003e\n\u003cli\u003e    Case Study\u003c\/li\u003e\n\u003cli\u003e    Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14359339434047,"sku":"SSLU120","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU120_Social_Media_Marketing-1.png?v=1590012051"},{"product_id":"social-media-in-the-workplace","title":"Social Media In The Workplace","description":"\u003cp class=\"ng-scope\"\u003eWe are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eUnderstanding Social Media is about communicating the right way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and participants will realize how Social media and the Workplace can work together.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: What is Social Media?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eOnline Communities\u003c\/li\u003e\n\u003cli\u003eUser Created Content\u003c\/li\u003e\n\u003cli\u003eInformation Sharing\u003c\/li\u003e\n\u003cli\u003eCommunication Tools\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Defining Your Social Media Policy (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eIt Should be a Living Document\u003c\/li\u003e\n\u003cli\u003eChoosing an Information Officer\u003c\/li\u003e\n\u003cli\u003eWhat Can and Cannot Be Shared\u003c\/li\u003e\n\u003cli\u003eLegal and Ethic Specifications\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Defining Your Social Media Policy (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eNew Hire Orientation\u003c\/li\u003e\n\u003cli\u003eLet Common Sense Guide You\u003c\/li\u003e\n\u003cli\u003eNothing Offensive\u003c\/li\u003e\n\u003cli\u003eRules on Soliciting and Personal Posts\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: Creating a Living Document\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat is a Living Document?\u003c\/li\u003e\n\u003cli\u003eHow Often is it Revised?\u003c\/li\u003e\n\u003cli\u003eWho Will be in Charge\u003c\/li\u003e\n\u003cli\u003eChange Management\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Keeping an Eye on Security\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePassword Rules\u003c\/li\u003e\n\u003cli\u003eNeeds Constant Monitoring\u003c\/li\u003e\n\u003cli\u003eKeeping Information Confidential\u003c\/li\u003e\n\u003cli\u003eProtecting Intellectual Property\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Rules to Follow When Posting (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eAlways Show Respect\u003c\/li\u003e\n\u003cli\u003eStop and Think Before You Post\u003c\/li\u003e\n\u003cli\u003eAlways be Honest\u003c\/li\u003e\n\u003cli\u003eNever Discredit or Talk Ill of Competitors\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Rules to Follow When Posting (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBe Transparent\u003c\/li\u003e\n\u003cli\u003eAct Like You Would in Real Life\u003c\/li\u003e\n\u003cli\u003eGrammar and Spelling Still Counts\u003c\/li\u003e\n\u003cli\u003eNever Post When You Are Angry\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Benefits of Social media\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eFrom Audience to Author\u003c\/li\u003e\n\u003cli\u003eBuilds Customer Loyalty\u003c\/li\u003e\n\u003cli\u003eSpeed and Flexibility in Communication\u003c\/li\u003e\n\u003cli\u003eTwo Way Communications\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: The Pitfalls of Social Media\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBullying\u003c\/li\u003e\n\u003cli\u003eGroup Think\u003c\/li\u003e\n\u003cli\u003eTrolling\u003c\/li\u003e\n\u003cli\u003eRemember, It Is Out There Forever\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Listen to Your Customers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eThey Provide Great Feedback\u003c\/li\u003e\n\u003cli\u003eIt Makes Them Happy\u003c\/li\u003e\n\u003cli\u003eImproves Your Brand\u003c\/li\u003e\n\u003cli\u003eImproves Product Development\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14359762599999,"sku":"SSLU098","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU98_Social_Media_In_The_Workplace_1.png?v=1590012050"},{"product_id":"social-learning","title":"Social Learning","description":"\u003cp class=\"ng-scope\"\u003eSocial Learning is an effective way to train your employees through modeling positive behaviors. It is a great way to promote cohesion and involvement as it builds a culture of learning. Participants will learn the best way to conduct role plays, share best practices, and provide constant and immediate feedback.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eWith our Social Learning course, participants will be creating learning communities that benefit every aspect of your organization. Participants will learn new behaviors through observation and modeling and be instilled with a passion for learning.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: Setting the Right Group Dynamic (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eCommunicating\u003c\/li\u003e\n\u003cli\u003eCollaborating\u003c\/li\u003e\n\u003cli\u003eSharing of Best Practices\u003c\/li\u003e\n\u003cli\u003eRefining Ideas\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Two: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Setting the Right Group Dynamic (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDiversity Builds Knowledge\u003c\/li\u003e\n\u003cli\u003eSocial Interactions\u003c\/li\u003e\n\u003cli\u003ePeople Are Different\u003c\/li\u003e\n\u003cli\u003eDealing With Difficult People\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Three: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Develop a Social Learning Culture at Work (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eMaking the Connection\u003c\/li\u003e\n\u003cli\u003eTagging Star Employees\u003c\/li\u003e\n\u003cli\u003eRecognizing Teaching Movements\u003c\/li\u003e\n\u003cli\u003eCulture of Questioning\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Four: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: Develop a Social Learning Culture at Work (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eSafe to Share Environment\u003c\/li\u003e\n\u003cli\u003eInstilling a Passion for Learning\u003c\/li\u003e\n\u003cli\u003eInstill a Sense of Sharing\u003c\/li\u003e\n\u003cli\u003eLearning in the Social Unit\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Five: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Develop a Social Learning Culture at Work (III)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eRemove Fear of Feedback or Criticism\u003c\/li\u003e\n\u003cli\u003eCreating a Social Unit\u003c\/li\u003e\n\u003cli\u003eImitation and Modeling\u003c\/li\u003e\n\u003cli\u003eEmpowering Learners\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Six: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven: Role Playing (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eIdentify Work Related Scenarios\u003c\/li\u003e\n\u003cli\u003eAdd Variables\u003c\/li\u003e\n\u003cli\u003eAssign Roles\u003c\/li\u003e\n\u003cli\u003ePrepare Role-Players\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Seven: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Role Playing (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eAct it Out\u003c\/li\u003e\n\u003cli\u003eDebrief\u003c\/li\u003e\n\u003cli\u003eMirror Good Examples\u003c\/li\u003e\n\u003cli\u003eGeneral Role Playing Tips\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Eight: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Utilizing the Right Tools (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eMentoring\u003c\/li\u003e\n\u003cli\u003eSocial Media\u003c\/li\u003e\n\u003cli\u003eCritical Thinking\u003c\/li\u003e\n\u003cli\u003eGamification\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Nine: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: Utilizing the Right Tools (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eRelevant Resources Selection\u003c\/li\u003e\n\u003cli\u003eJob Shadowing\u003c\/li\u003e\n\u003cli\u003eKnowledge Management\u003c\/li\u003e\n\u003cli\u003eSocial Facilitation\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Ten: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Modeling and Observational Learning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eInspired by Leaders\u003c\/li\u003e\n\u003cli\u003eBoosting Self-Efficacy\u003c\/li\u003e\n\u003cli\u003ePeer Role Models\u003c\/li\u003e\n\u003cli\u003eGenerating Engagement\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eModule Eleven: Review Questions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14359770595391,"sku":"SSLU097","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU097_Social_Learning_1.png?v=1590012048"},{"product_id":"internet-marketing-fundamentals","title":"Internet Marketing Fundamentals","description":"\u003cp class=\"ng-scope\"\u003eMarketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eInternet Marketing Fundamentals will provide participants with a great set of skills to market a business online. Content is the king of Internet marketing, and participants will need to know how to utilize great content. If you want your business to grow then participants need to understand Internet Marketing Fundamentals.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule One: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Two: SWOT Analysis in Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eStrength\u003c\/li\u003e\n\u003cli\u003eWeaknesses\u003c\/li\u003e\n\u003cli\u003eOpportunities\u003c\/li\u003e\n\u003cli\u003eThreats\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Three: Marketing Research\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eConsume All Media\u003c\/li\u003e\n\u003cli\u003eFinding the Right Price\u003c\/li\u003e\n\u003cli\u003eProduct Development and Improvement\u003c\/li\u003e\n\u003cli\u003eIdentify Your Target Audience\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Four: Real Time Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDynamic Content\u003c\/li\u003e\n\u003cli\u003eEngagement Builds Followers\u003c\/li\u003e\n\u003cli\u003eConstant Readiness and Monitoring\u003c\/li\u003e\n\u003cli\u003eThe Time the Place and the Media\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Five: Brand Management\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eEvery Interaction Counts\u003c\/li\u003e\n\u003cli\u003eConsistent Through all Media\u003c\/li\u003e\n\u003cli\u003eUnique Qualities\u003c\/li\u003e\n\u003cli\u003eNeeds to be Actively Managed\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Six: Social Media (I)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eYou are Building a Community\u003c\/li\u003e\n\u003cli\u003eA Personal Touch\u003c\/li\u003e\n\u003cli\u003eBrand Champions\u003c\/li\u003e\n\u003cli\u003eMake it Easy to Share\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Seven:  SEO Basics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eRelevant and Original Content\u003c\/li\u003e\n\u003cli\u003eKeywords\u003c\/li\u003e\n\u003cli\u003eValue Proposition\u003c\/li\u003e\n\u003cli\u003eLinking\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eight: Social Media (II)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eContent is King\u003c\/li\u003e\n\u003cli\u003eBlog and Interact\u003c\/li\u003e\n\u003cli\u003eWebinars\u003c\/li\u003e\n\u003cli\u003eConstant Monitoring\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Nine: Website Characteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eSEO Optimization\u003c\/li\u003e\n\u003cli\u003eLanding Page\u003c\/li\u003e\n\u003cli\u003eAnalytics\u003c\/li\u003e\n\u003cli\u003eMobile and Tablet Friendly\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Ten: Capturing Leads\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eLead Management and Generation\u003c\/li\u003e\n\u003cli\u003eGive Something Away\u003c\/li\u003e\n\u003cli\u003eQuality vs. Quantity\u003c\/li\u003e\n\u003cli\u003eCapture Repeat Customers\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eModule Eleven: Campaign Characteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eTailored for Your Audience\u003c\/li\u003e\n\u003cli\u003eUse Powerful Words\u003c\/li\u003e\n\u003cli\u003eThe 4 W’s of a Campaign\u003c\/li\u003e\n\u003cli\u003eMonitor and Tweak\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eReview Questions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14359886463039,"sku":"SSLU059","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SSLU059_Internet_Marketing_Fundamentals_1.png?v=1590011893"},{"product_id":"twitter-marketing","title":"Twitter Marketing","description":"\u003cp class=\"ng-scope\"\u003eTwitter is the fifth biggest social networking site in the world.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn about the key tools at your disposal when marketing on Twitter.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cbr\u003eThis will be achieved by:\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e- Reviewing the features of Twitter\u003cbr\u003e- Learning how to create a Twitter Account\u003cbr\u003e- Creating your Twitter Page and managing it.\u003cbr\u003e- Setting up and managing a Twitter Ad Campaign\u003cbr\u003e- Understanding the idiosyncracies of Twitter Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cform method=\"post\" name=\"course_form\" class=\"form-horizational ng-pristine ng-valid\" action=\"http:\/\/ebsi.learnupon.com\/courses\/58057\/details\" post-form-no-ajax=\"\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003csection\u003e\u003cmain\u003e\n\u003cdiv class=\"ng-scope\" ng-if=\"!!course.objectives\"\u003e\n\u003cdiv class=\"ck-editor-content ng-binding\" bind-html-compile=\"course.objectives\" trust=\"\"\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of Twitter Marketing and how to get the best ROI from Twitter.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 005b Twitter Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Potential of Twitter\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Why Twitter?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Twitter for Business\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Twitter for Business - Tactics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CREATING YOUR TWITTER ACCOUNT\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A TWITTER PAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Creating and Managing a Twitter Page – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. TWITTER ADS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Twitter Ads Options\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Setting Up Your Twitter Ads Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Setting Up Your Remarketing List\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. TWITTER MARKETING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Setting Up Your Automation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Growing Your Following Base\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Monetizing Your Twitter Activity\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.4 One hundred and one Tips for Professional Twitter Users\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Twitter Marketing Training Guide\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Twitter Profits eBook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – 101 Tips for Twitter Users\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Twitter 50 ways to get followers report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – Twitter Top Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – 21 Twitter Tricks\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – Twitter Marketing Secrets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbutton class=\"btn btn-default mt-24 ng-binding\" ng-click=\"setObjectives()\"\u003eEdit Objectives\u003c\/button\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/main\u003e\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14367854657599,"sku":"ITS-04-eBUS-005b","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_f4fd6bca-0b44-44e6-8f28-eeb4de885fe8.png?v=1590012090"},{"product_id":"linkedin-marketing","title":"LinkedIn Marketing","description":"\u003cp class=\"ng-scope\"\u003eLinkedIn is the biggest professional networking site in the world and boasts a third of the worlds professionals in its membership.  As a business to business marketer it is essential to develop a successful marketing strategy for LinkedIn.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eIn this unit you will:\u003cbr\u003eLearn about the key tools at your disposal when marketing on LinkedIn.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eThis will be achieved by:\u003cbr\u003e- Reviewing the features of LinkedIn\u003cbr\u003e- Learning how to create a LinkedIn Account\u003cbr\u003e- Creating your LinkedIn Company Page and managing it.\u003cbr\u003e- Identifying tactics to help develop your network safely\u003cbr\u003e- Setting up and managing a LinkedIn Sponsored Update Campaign\u003cbr\u003e- Setting up and managing a LinkedIn Text Ads Campaign\u003cbr\u003e- Understanding the concepts of Influencer Marketing and Content Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e \u003c\/p\u003e\n\u003ch5 class=\"ng-scope\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding of how to use LinkedIn for B2B Marketing and Professional Networking.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 005a LinkedIn Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. INTRODUCTION\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 Potential of LinkedIn\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 LinkedIn Objectives\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 LinkedIn Marketing Rationale\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CREATING YOUR LINKEDIN ACCOUNT\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 LinkedIn Personal Account Creation\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Keywords are King\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Elements of a Successful LinkedIn Profile\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A LINKEDIN COMPANY PAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Creating a LinkedIn Business Page – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.2 Five Tactics to Leverage LinkedIn Business Pages\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. GROWING YOUR NETWORK\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Ten Tips for Growing Your Network\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Growing Your LinkedIn Network – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3.1 Advanced Strategies – Influencer Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3.2 Advanced Strategies – Content Marketing\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3.3 Advanced Strategies – Investing in your Presence\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. LINKEDIN ADS\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Quantifying Your Audience\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Setting Up Your Sponsored Update Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Setting Up Your Text Ads Campaign\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.4 Ten Tips for LinkedIn Advertising Success\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – LinkedIn Marketing Made Easy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Linkedin Marketing Excellence\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – LinkedIn Top Resources\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Special Bonus Report\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – LinkedIn for Jobseekers\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – LinkedIn Secret Weapons\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7 – LinkedIn Marketing Secrets\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14367873794111,"sku":"ITS-04-eBUS-005a","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_4d1c7ef3-9c05-418e-af14-1f5aebb15d79.png?v=1590011920"},{"product_id":"facebook-marketing","title":"Facebook Marketing","description":"\u003cp\u003e\u003cspan\u003eAs the biggest social network in the world, Facebook is an essential source of traffic and sales.  \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn this unit you will:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- learn how to set up your facebook profile and business page\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- learn how to create and manage advertisement campaigns\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- learn about Remarketing and how to set up  and manage a Remarketing campaigns\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCourse Outline\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"ng-scope\"\u003eTo gain an understanding Facebook and how to market in its platform.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cspan\u003e\u003cb\u003eDetailed Topic Listing as follows:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eLU ITS EBUS 003 Facebook Marketing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1. Introduction\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.1 The growth of Facebook\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.2 Key Facebook Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.3 Facebook Personal Accounts and Pages\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1.4 Facebook Timeline And Page Components\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2. CREATING A FACEBOOK PROFILE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.1 Adding Friends to your Account\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.2 Verify your email address\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.3 Profile Photo\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.4 Profile Cover Photo\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.5 Completing your profile\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.6 Your first post\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2.7 Additional Information\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3. CREATING A FACEBOOK PAGE\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3.1 Creating your Facebook Page – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4. CREATING A FACEBOOK GROUP\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.1 Differences between Pages and Groups\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.2 Creative Ideas for Using Groups\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.3 Creating a Facebook Group\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.4 Creating a Facebook Group - details\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.5 Creating a Facebook Group - Icon\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.6 Creating a Facebook Group - Customization\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.7 Creating a Facebook Group – Group Options\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.8 Facebook Groups – How to Post\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.9 How to Pin a Post\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4.10 Creating an Event\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5. FACEBOOK ADVERTISING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.1 Why Facebook Ads?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.2 Key Facebook Ads Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5.3 Creating your Facebook Ad Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6. FACEBOOK RETARGETING\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.1 How is Facebook Retargeting used?\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.2 Targeting Custom Audiences\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.3 Benefits of Retargeting\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.4 Key Facebook Retargeting Statistics\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6.5 Creating your ReMarketing Campaign – Practical Tutorials\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e7. EXPORT RESOURCES ON FACEBOOK\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eFurther Reading\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e1 – Facebook Marketing Training Manual\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e2 – Facebook Advertising Training Manual\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e3 – Facebook ReMarketing Training Manual\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e4 – Setting Up Facebook Groups\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e5 – Facebook Groups Strategy\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e6 – Facebook Groups Tips\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eForum Assignment\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eEnd of Unit\u003c\/p\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":14367933399103,"sku":"ITS-04-eBUS-003","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/front_223b7631-62eb-4436-bee5-743409917808.png?v=1590011830"},{"product_id":"pintrest-marketing","title":"Pintrest Marketing","description":"\u003cp\u003eThis 4 hour course teaches you exactly how to use Pinterest to promote content and drive traffic to your site. This course also provides essential tips on providing valuable content and choosing the best tags and descriptions to your pins thus, helping you to generate more followers.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 4 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eObjectives\u003c\/h5\u003e\n\u003cbr\u003eIn this course you will cover the following areas:\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e1. Introduction to Pinterest\u003c\/strong\u003e\u003cbr\u003e1.1 INTRODUCTION TO PINTEREST\u003cbr\u003e1.2 Pinterest 101\u003cbr\u003e1.3 Marketing With Pinterest\u003cbr\u003e1.4 The Pinterest Interface\u003cbr\u003e1.5 Pinterest Marketing Strategy\u003cbr\u003e1.6 Pinterest Marketing Technique\u003cbr\u003e1.7 Marketing Techniques\u003cbr\u003e1.8 How Are Businesses Using Pinterest\u003cbr\u003e1.9 Pinterest Marketing Plan\u003cbr\u003e1.10 Conclusion\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. Advanced Pinterest Techniques\u003c\/strong\u003e\u003cbr\u003e2.1 ADVANCED PINTEREST TECHNIQUES\u003cbr\u003e2.2 What do you do on Pinterest?\u003cbr\u003e2.3 Picking your Topic\u003cbr\u003e2.4 Creating a Pinterest Account\u003cbr\u003e2.5 Optimizing your Profile\u003cbr\u003e2.6 Creating your Boards\u003cbr\u003e2.7 Pinning\u003cbr\u003e2.8 Getting Followers\u003cbr\u003e2.9 Pinterest Success Stories\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3. Pinterest for Business\u003c\/strong\u003e\u003cbr\u003e3. PINTEREST FOR BUSINESS\u003cbr\u003e3.2 How to get invites fast\u003cbr\u003e3.3 Things to Avoid and Be Aware Of\u003cbr\u003e3.4 Knowing Your Market First\u003cbr\u003e3.5 Keywords, Hash Tags, and Links\u003cbr\u003e3.6 Setup, Following, and Interacting\u003cbr\u003e3.7 Creating a Board\u003cbr\u003e3.8 How to use the Pin-it-Button\u003cbr\u003e3.9 Creating a Contest on Pinterest\u003cbr\u003e3.10 Powerful 3rd Party Tools\u003cbr\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":31912038269063,"sku":"ACIM-A003","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A003_-_Pintrest_Cover.png?v=1590011988"},{"product_id":"instagram-marketing","title":"Instagram Marketing","description":"\u003cp\u003eThis four hour video course teaches you exactly what you really need to know in order to dominate Instagram the easiest way possible, using the most effective tools and in the shortest time ever.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eObjectives\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003eIn this course you will cover the following areas:\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e1. Introduction Instagram Marketing\u003c\/strong\u003e\u003cbr\u003e1.1 INTRODUCTION INSTAGRAM MARKETING\u003cbr\u003e1.2 Instagram Marketing 101\u003cbr\u003e1.3 How to take amazing photos\u003cbr\u003e1.4 Using Tags\u003cbr\u003e1.5 Growing your following\u003cbr\u003e1.6 Integrating Instagram with your website\u003cbr\u003e1.7 Getting other people involved\u003cbr\u003e1.8 How are businesses actually using Instagram?\u003cbr\u003e1.9 Analyzing your Instagram work\u003cbr\u003e1.10 Conclusion\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. Advanced Instagram Marketing\u003c\/strong\u003e\u003cbr\u003e2.1 ADVANCED INSTAGRAM MARKETING\u003cbr\u003e2.2 Why Businesses should definitely use Instagram?\u003cbr\u003e2.3 How are Businesses actually using Instagram?\u003cbr\u003e2.4 Step-by-Step Guide on using Instagram \u003cbr\u003e2.5 Downloading the Instagram Mobile App \u003cbr\u003e2.6 Creating your Instagram Account as a Business\u003cbr\u003e2.7 Setting up your Instagram Business Profile\u003cbr\u003e2.8 Navigating throughout the app\u003cbr\u003e2.9 Posting images and videos\u003cbr\u003e2.10 Finding Instagram Followers for your Business\u003cbr\u003e2.11 The Top 10 Instagram Marketing Power ToolsChapter \u003cbr\u003e2.12 The Hottest 10 Instagram Marketing Tricks\u003cbr\u003e2.13 Shocking Instagram Businesses’ Case Studies\u003cbr\u003e2.14 Instagram Marketing Dos and Don’ts\u003cbr\u003e\u003c\/p\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":31935639257223,"sku":"ACIM-A004","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A004_Instagram_Marketing_cover.png?v=1590011876"},{"product_id":"social-media-management","title":"Social Media Management","description":"\u003cp\u003eThis 5 hour course teaches you techniques and strategies on how to manage your social media pages to create leads and boost sales.\u003cbr\u003e\u003cbr\u003eUnit Contents:\u003cbr\u003e\u003cbr\u003e 1. Social Media Marketing Overview\u003cbr\u003e2. Social Media Marketing Advanced\u003cbr\u003e3. Social Media Marketing Expert\u003cbr\u003e 4. Social Media Manager\u003cbr\u003e5. Social Media Marketing Principles\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 5 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eCourse Contents:\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003e1. Social Media Marketing Overview\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1.Social Media Marketing Overview\u003cbr\u003e1.1 Overview\u003cbr\u003e1.2 Twitter Teaching\u003cbr\u003e1.3 Twitter Demo\u003cbr\u003e1.4 Hubpages Teaching\u003cbr\u003e1.5 Hubpages Demo\u003cbr\u003e1.6 Facebook\u003cbr\u003e1.7 Myspace\u003cbr\u003e1.8 Youtube\u003cbr\u003e1.9 Digg\u003cbr\u003e1.10 Reddit\u003cbr\u003e1.11 Flickr\u003cbr\u003e1.12 Ning\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Social Media Marketing Advanced\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2.Social Media Marketing Advanced\u003cbr\u003e2.1 Twitter 101\u003cbr\u003e2.2 Instagram Introduction\u003cbr\u003e2.3 Getting Most From Hashtags\u003cbr\u003e2.4 Facebook Marketing\u003cbr\u003e2.5 Understanding Youtube\u003cbr\u003e2.6 Periscope and Blab\u003cbr\u003e2.7 Pin Your Hopes On Pinterest\u003cbr\u003e2.8 LinkedIn\u003cbr\u003e2.9 Never Appears \"Dead\"\u003cbr\u003e2.10 Ways of Linking Social Media and Blog\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Social Media Marketing Expert\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3.Social Media Marketing Expert\u003cbr\u003e3.1 Starting A YouTube Channel For Your Business\u003cbr\u003e3.2 Optimizing YouTube SEO\u003cbr\u003e3.3 Making Viral Video \u003cbr\u003e3.4 Using Featured Videos\u003cbr\u003e3.5 YouTube Live To Convert Prospects Into Clients\u003cbr\u003e3.6 YouTube Ads For High Conversions\u003cbr\u003e3.7 LinkedIn Profile As An Authority Figure\u003cbr\u003e3.8 Using LinkedIn To Find Targeted Clients\u003cbr\u003e3.9 Utilize LinkedIn To Grow Vast Business Connections\u003cbr\u003e3.10 Optimize LinkedIn SEO To Maximize Traffic\u003cbr\u003e3.11 Customize Messaging To Expand Your Network\u003cbr\u003e3.12 Use LinkedIn Ads To Generate Leads\u003cbr\u003e3.13 Using Pinterest To Grow Your Business\u003cbr\u003e3.14 Create Great Pins\u003cbr\u003e3.15 Optimize Your Pins For Greater Exposure\u003cbr\u003e3.16 Get Targeted Followers\u003cbr\u003e3.17 Hold A Pinterest Contest\u003cbr\u003e3.18 Advertise On Pinterest\u003cbr\u003e3.19 Optimize Your Instagram Photo To Increase Viewership\u003cbr\u003e3.20 Personalize Your Instagram Profile\u003cbr\u003e3.21 Optimize Your Instagram Post\u003cbr\u003e3.22 Instagram Ads To Generate More Leads\u003cbr\u003e3.23 Get Targeted Followers On Instagram\u003cbr\u003e3.24 Hold An Instagram Contest To Gain More Exposure\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. Social Media Manager\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4.Social Media Manager\u003cbr\u003e4.1 Introduction\u003cbr\u003e4.2 Overview \u003cbr\u003e4.3 Main Services\u003cbr\u003e4.4 Pricing\u003cbr\u003e4.5 Outsourcing\u003cbr\u003e4.6 Growing The Business\u003cbr\u003e4.7 Attributes \u003cbr\u003e4.8 Essential Tools\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. Social Media Marketing Principles\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e5.Social Media Marketing Principles\u003cbr\u003e5.1 Be Everywhere\u003cbr\u003e5.2 Growing Your Twitter Fanbase\u003cbr\u003e5.3 Building a Massive Youtube Following\u003cbr\u003e5.4 Getting More Facebook Fans\u003cbr\u003e5.5 Instagram and Pinterest Marketing Tips\u003cbr\u003e5.6 Reaching a Business Audience on LinkedIn\u003cbr\u003e5.7 Advertising on LinkedIn\u003cbr\u003e5.8 Using Pictures and Short Videos\u003cbr\u003e5.9 Cross Pollinate to Get Maximum Results\u003cbr\u003e5.10 Bringing it all Together\u003c\/p\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":34433984266400,"sku":"ACIM-A002","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/ACIM-A002-SocialMediaManagement1.png?v=1590959247"},{"product_id":"business-development-on-linkedin","title":"Business Development on LinkedIn","description":"\u003cp\u003e\u003cspan style=\"color: #333333; font-family: Roboto, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003ciframe height=\"315\" width=\"560\" src=\"https:\/\/www.youtube.com\/embed\/aw8ICNEBdAk\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis course teaches how to use LinkedIn to build a network of professionals which can be use in finding clients for your business and to promote your services.\u003cbr\u003e\u003cbr\u003eThis course is made up of two hours online training. \u003cbr\u003e\u003cbr\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eCourse Contents\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003eHour 1:\u003cbr\u003e1. Linkedin Marketing Basics\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1.1 Overview\u003cbr\u003e1.2 Pricing\u003cbr\u003e1.3 LinkedIn As A Search Engine\u003cbr\u003e1.4 Your LinkedIn Profile - Part 1\u003cbr\u003e1.5 Your LinkedIn Profile - Part 2\u003cbr\u003e1.6 Your LinkedIn Settings - Part 1\u003cbr\u003e1.7 Your Linked In Settings - Part 2\u003cbr\u003e1.8 Your Personalized LinkedIn URL\u003cbr\u003e1.9 Your Company Page\u003cbr\u003e1.10 Your Newsfeed\u003cbr\u003e1.11 Importing Your Contacts\u003cbr\u003e1.12 Making New Connections\u003cbr\u003e1.13 Accepting Invitations\u003cbr\u003e1.14 Managing Notifications\u003cbr\u003e1.15 Posting Written Content\u003cbr\u003e1.16 Posting Audio and Video\u003cbr\u003e1.17 Your SSI Ranking\u003cbr\u003e1.18 Participation in Groups\u003cbr\u003e1.19 Creating Groups\u003cbr\u003e1.20 Conclusion\u003cbr\u003e\u003cbr\u003eHour 2\u003cbr\u003e\u003cbr\u003e2. Linkedin Marketing Advanced\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2.1 Overview\u003cbr\u003e2.2 Deciding On A Target Market\u003cbr\u003e2.3 Upgrades and Categories - Part 1\u003cbr\u003e2.4 Upgrades adn Categories - Part 2\u003cbr\u003e2.5 Understanding and Using In-Mail\u003cbr\u003e2.6 Attraction Vs. 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LinkedIn Ads Basics\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. LinkedIn Ads Basics\u003cbr\u003e1.1 What is LinkedIn Advertising All About?\u003cbr\u003e1.2 Why you should use LinkedIn Ads for your Business\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e2. Setting up a LinkedIn Company Page\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e2. Setting up a LinkedIn Company Page\u003cbr\u003e2.1 What’s a LinkedIn Company Page?\u003cbr\u003e2.2 What are the Requirements for Adding a LinkedIn Company Page?\u003cbr\u003e2.3 How do you add a LinkedIn Company Page?\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e3. Setting up your LinkedIn Ad Campaigns\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e3. Setting up your LinkedIn Ad Campaigns\u003cbr\u003e3.1 LinkedIn’s Ad Specs \u0026amp; Advertising Guidelines\u003cbr\u003e3.2 Creating a LinkedIn Text Ad - Step by Step\u003cbr\u003e3.3 Creating Direct Sponsored Content - Step by Step\u003cbr\u003e3.4 Managing your Campaigns\u003cbr\u003e3.5 Performance \u0026amp; Reporting\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e4. Advanced LinkedIn Ad Strategies\u003c\/strong\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e4. Advanced LinkedIn Ad Strategies\u003cbr\u003e4.1 Setting up a Marketing Plan for LinkedIn\u003cbr\u003e4.2 Applying Best Practices for your Content \u0026amp; Campaign\u003cbr\u003e4.3 Using Targeting like a Pro\u003cbr\u003e4.4 Applying Premium Tips for Compelling Company Updates\u003cbr\u003e4.5 Driving Quality Leads with Sponsored Content\u003cbr\u003e4.6 Top Linkedin Advertising Questions Answered\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e5. 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Additional LinkedIn Tips to consider\u003cbr\u003e5.1 10 do's to apply\u003cbr\u003e5.2 10 don’ts to avoid\u003cbr\u003e5.3 Premium tools and Services\u003cbr\u003e5.4 Shocking Case Studies\u003cbr\u003e\u003c\/p\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":35643177730208,"sku":"DM-008","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/DM-008LinkedinAdsCover.png?v=1597277859"},{"product_id":"facebook-chatbot-secrets","title":"Facebook Chatbot Secrets","description":"\u003cp\u003e\u003cstrong\u003eFB Chatbot Secrets\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches you an effective way to implement a chatbot into your online business.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 1 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. FB Chatbot Basics\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn this topic you will cover: \u003cbr\u003e1. FB Chatbot Basics\u003cbr\u003e1.1 What is Chatbot?\u003cbr\u003e1.2 Why use Chatbot?\u003cbr\u003e1.3 Chatbot Features\u003cbr\u003e1.4 Chatbot Best Practices\u003cbr\u003e1.5 Chatbot Mind Mapping\u003cbr\u003e1.6 Chatbot Tools\u003cbr\u003e1.7 Manychat Overview\u003cbr\u003e1.8 Building the Bot 1\u003cbr\u003e1.9 Building the Bot 2\u003cbr\u003e1.10 Building the Bot 3\u003cbr\u003e1.11 Bot Strategies-Broadcast\u003cbr\u003e1.12 Getting Leads 1\u003cbr\u003e1.13 Getting Leads 2\u003cbr\u003e1.14 FB Ads and Bot\u003cbr\u003e1.15 Chatbot for Offline Business\u003c\/p\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":35731340001440,"sku":"DM-016","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/DM-016FBChatbotSecretscover.png?v=1597706501"},{"product_id":"engage-with-hootsuite","title":"Engage with Hootsuite","description":"\u003cp\u003e\u003cstrong\u003eEngage with Hootsuite\u003c\/strong\u003e\u003cbr\u003eAccording to Brandwatch, Hootsuite is a social media management platform that covers almost every aspect of a social media manager's role. 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Engage With Hootsuite\u003cbr\u003e1.1 Introduction \u003cbr\u003e1.2 Advantages \u0026amp; Disadvantages of Social Network\u003cbr\u003e1.3 Managing Multiple Brands and Multiple Network\u003cbr\u003e1.4 Demo \u0026amp; Setup\u003c\/p\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":35731588087968,"sku":"DM-015","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/DM-015EngagewithHootsuitecover.png?v=1597708684"},{"product_id":"snapchat-marketing","title":"Snapchat Marketing","description":"\u003cp\u003e\u003cstrong\u003eSnapchat Marketing\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eObjectives: This course teaches what you really need to know to dominate Snapchat, the easiest way possible, using the most effective tools and to grow your followers, as well as your business.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCompleting this course will confer 2 CPD Credits towards internationally recognised \u003c\/span\u003e\u003cstrong\u003eContinuous Professional Development\u003c\/strong\u003e\u003cspan\u003e Requirements within organisations operating this kind of staff development methodology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eUnit Contents:\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e1. 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It covers what social selling is, how to build a winning strategy, and tools that small business owners can use to help them be successful.\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cu\u003e\u003cstrong\u003eCourse Topics:\u003c\/strong\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSession 1: Course Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLearning Objectives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession 2: Defining Social Selling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt Is What It Is\u003c\/li\u003e\n\u003cli\u003eThe Relationship Between Social Media and Sales Professionals\u003c\/li\u003e\n\u003cli\u003ePre-Assignment Review, Part One\u003c\/li\u003e\n\u003cli\u003ePre-Assignment Review, Part Two\u003c\/li\u003e\n\u003cli\u003ePre-Assignment Review, Part Three\u003c\/li\u003e\n\u003cli\u003eGetting Clear\u003c\/li\u003e\n\u003cli\u003eWhat’s Your Purpose?\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession 3: Doing Your Research\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWho Will You Connect With? Part One\u003c\/li\u003e\n\u003cli\u003eWho Will You Connect With? Part Two\u003c\/li\u003e\n\u003cli\u003eWhy Do You Want To Connect With Them?\u003c\/li\u003e\n\u003cli\u003eHow Will You Connect and Engage?\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eMaking It Work\u003c\/li\u003e\n\u003cli\u003eWhat Do You Need?\u003c\/li\u003e\n\u003cli\u003eThe Changing Marketplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession 4: Building Relationships\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWho Do You Know?\u003c\/li\u003e\n\u003cli\u003eWhat It’s All About\u003c\/li\u003e\n\u003cli\u003eExpanding Your Circle\u003c\/li\u003e\n\u003cli\u003eOther People’s Content\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eBlog Post: Think You Can Ignore a Cracked or Pitted Windshield?\u003c\/li\u003e\n\u003cli\u003eQuestion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession 5: Sharing Content\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBeing Relevant\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eHelping Your Sales Team Flourish\u003c\/li\u003e\n\u003cli\u003eWhat About You?\u003c\/li\u003e\n\u003cli\u003eDefining Yourself\u003c\/li\u003e\n\u003cli\u003eCoaching Your Team\u003c\/li\u003e\n\u003cli\u003eListen and Learn\u003c\/li\u003e\n\u003cli\u003eCase Study\u003c\/li\u003e\n\u003cli\u003eGetting in Touch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession 6: Leveraging Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDiving In\u003c\/li\u003e\n\u003cli\u003eSocial Platforms – LinkedIn\u003c\/li\u003e\n\u003cli\u003eGetting Started, Part One\u003c\/li\u003e\n\u003cli\u003eGetting Started, Part Two\u003c\/li\u003e\n\u003cli\u003eGetting Started, Part Three\u003c\/li\u003e\n\u003cli\u003eGetting Started, Part Four\u003c\/li\u003e\n\u003cli\u003eSocial Platforms – Twitter\u003c\/li\u003e\n\u003cli\u003eKnowing When You’re There\u003c\/li\u003e\n\u003cli\u003eSummary\u003c\/li\u003e\n\u003cli\u003eSocial Platforms – The Beauty of Pictures, Part One\u003c\/li\u003e\n\u003cli\u003eSocial Platforms – The Beauty of Pictures, Part Two\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession 7: Measuring the Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMeasuring Social Media, Part One\u003c\/li\u003e\n\u003cli\u003eMeasuring Social Media, Part Two\u003c\/li\u003e\n\u003cli\u003eYour CRM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSession 8: Keep Going Forward\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKeep Moving\u003c\/li\u003e\n\u003cli\u003eMaking Connections, Part One\u003c\/li\u003e\n\u003cli\u003eMaking Connections, Part Two\u003c\/li\u003e\n\u003cli\u003eA Personal Action Plan\u003c\/li\u003e\n\u003cli\u003eStarting Point\u003c\/li\u003e\n\u003cli\u003eWhere I Want to Go\u003c\/li\u003e\n\u003cli\u003eHow I Will Get There\u003c\/li\u003e\n\u003cli\u003eCourse Summary\u003c\/li\u003e\n\u003cli\u003eRecommended Reading List\u003c\/li\u003e\n\u003cli\u003eCourse Completion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":41826372518066,"sku":"VS-113","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SocialSellingforSmallBusinesses.png?v=1649137031"},{"product_id":"building-a-brand-on-social-media","title":"Building a Brand on Social Media","description":"\u003cp class=\"ng-scope\"\u003eYour brand speaks for your company and its products and\/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eWhether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eAfter you complete this course, you will be able to:\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDefine terms related to social media branding.\u003c\/li\u003e\n\u003cli\u003eCreate a strategy for your social media brand.\u003c\/li\u003e\n\u003cli\u003eDescribe various social media platforms and identify what platforms fit your brand.\u003c\/li\u003e\n\u003cli\u003eCommunicate effectively over social media.\u003c\/li\u003e\n\u003cli\u003eDeal with negative feedback and criticism.\u003c\/li\u003e\n\u003cli\u003eCreate a social media playbook to guide brand ambassadors.\u003c\/li\u003e\n\u003cli\u003eEvaluate your brand strength and revise your strategy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eCourse Topics:\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession One: Course Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eLearning Objectives \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 2: Defining the Terms\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat is Branding?\u003c\/li\u003e\n\u003cli\u003eWhat’s in a Brand?\u003c\/li\u003e\n\u003cli\u003eWhat is Social Media?\u003c\/li\u003e\n\u003cli\u003eThe Rise of Social Media\u003c\/li\u003e\n\u003cli\u003eWhat is Social Media Branding?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 3: Building Your Social Media Branding Strategy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eKey Ingredients for Your Branding Strategy\u003c\/li\u003e\n\u003cli\u003eWhat Do You Want the Brand to Say?\u003c\/li\u003e\n\u003cli\u003eWhat is the Brand Saying Now?\u003c\/li\u003e\n\u003cli\u003eHow Will the Brand Come to Life?\u003c\/li\u003e\n\u003cli\u003eWhat Resources Will We Have?\u003c\/li\u003e\n\u003cli\u003eHow Will We Evaluate Our Progress?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 4: Identifying Your Social Media Audience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBuilding an Audience Profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 5: The Key Social Media Platforms\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eChoosing the Right Platform for Your Brand\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eLooking at the Options\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 6: Creating Brand-Focused Messages\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat’s In a Message?\u003c\/li\u003e\n\u003cli\u003eLooking at the Messages, Part One\u003c\/li\u003e\n\u003cli\u003eLooking at the Messages, Part Two\u003c\/li\u003e\n\u003cli\u003eLooking at the Messages, Part Three\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eDealing with Negative Feedback, Part One\u003c\/li\u003e\n\u003cli\u003eDealing with Negative Feedback, Part Two\u003c\/li\u003e\n\u003cli\u003eCase Study: United Breaks Guitars… And Their Brand\u003c\/li\u003e\n\u003cli\u003eIf You Break It, Then Fix It\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 7: Building Customer Trust\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 8: Developing a Communication Strategy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDeveloping Social Media Guidelines for Your Brand\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eLetting Others Speak For You\u003c\/li\u003e\n\u003cli\u003eCase Study: The Fiskateers\u003c\/li\u003e\n\u003cli\u003eBuilding Partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession 9: Reviewing and Revising\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eEvaluation Tools\u003c\/li\u003e\n\u003cli\u003eSigns of Trouble\u003c\/li\u003e\n\u003cli\u003eChoosing a Course of Action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cform novalidate=\"novalidate\" class=\"form-horizational ng-pristine ng-valid\" action=\"https:\/\/ebsi.learnupon.com\/courses\/3002371\/details\" name=\"course_form\" method=\"post\" post-form-no-ajax=\"\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003csection\u003e\n\u003cdiv class=\"ng-scope\" ng-if=\"!!course.objectives\"\u003e\n\u003cdiv class=\"ck-editor-content ng-binding\" trust=\"\" bind-html-compile=\"course.objectives\"\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":42926763180210,"sku":"VS-140","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/BuildingaBrandonSocialMedia.png?v=1677549651"},{"product_id":"social-media-and-your-business","title":"Social Media and Your Business","description":"\u003cp class=\"ng-scope\"\u003eSocial media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003eAfter you complete this course, you will be able to:\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDescribe the value of social media to your marketing plan\u003c\/li\u003e\n\u003cli\u003eCreate and launch a social media marketing plan\u003c\/li\u003e\n\u003cli\u003eSelect the right resources for a social media marketing team\u003c\/li\u003e\n\u003cli\u003eDefine how to use social media to build an internal community\u003c\/li\u003e\n\u003cli\u003eUse metrics to measure the impact of a social media plan\u003c\/li\u003e\n\u003cli\u003eManage difficult social media situations\u003c\/li\u003e\n\u003cli\u003eDescribe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter\u003c\/li\u003e\n\u003cli\u003eDecide whether a blog adds value to a social media plan\u003c\/li\u003e\n\u003cli\u003eSpeak about specialty sites and social media management tools\u003c\/li\u003e\n\u003cli\u003eStay on top of social media trends and adjust your plan as the online world evolves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003e\u003cu\u003eCourse Topics:\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession One: Course Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eLearning Objectives \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Two: Getting Started\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eWhat is Social Media?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Three: Understanding the Marketing Mix\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eThe Five P’s And Social Media, Part One\u003c\/li\u003e\n\u003cli\u003eThe Five P’s And Social Media, Part Two\u003c\/li\u003e\n\u003cli\u003eExercise Your Muscle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Four: Developing a Social Media Plan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eThings To Think About\u003c\/li\u003e\n\u003cli\u003eUtilization Guidelines\u003c\/li\u003e\n\u003cli\u003eExpanding Your Digital Presence\u003c\/li\u003e\n\u003cli\u003eSocial Media Plan Worksheet\u003c\/li\u003e\n\u003cli\u003eSocial Media Plan Worksheet: Basic Information\u003c\/li\u003e\n\u003cli\u003eSocial Media Plan Worksheet: Campaign Budget\u003c\/li\u003e\n\u003cli\u003eSocial Media Plan Worksheet: Campaign Objectives\u003c\/li\u003e\n\u003cli\u003eSocial Media Plan Worksheet: Competitive Analysis\u003c\/li\u003e\n\u003cli\u003eSocial Media Plan Worksheet: Important Notes\u003c\/li\u003e\n\u003cli\u003eWhat Is The Value?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Five: Building Your Social Media Team\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eBuilding The Team\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003cli\u003eThe Community\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Six: Using Social Media to Build Internal Communities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eDoes it Mean Everyone is Online All the Time? Part One\u003c\/li\u003e\n\u003cli\u003eDoes it Mean Everyone is Online All the Time? Part Two\u003c\/li\u003e\n\u003cli\u003eMake it Work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Seven: Analyzing Your Impact with Metrics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eUseful Metrics\u003c\/li\u003e\n\u003cli\u003eUnderstanding Metrics\u003c\/li\u003e\n\u003cli\u003eTiming is Everything\u003c\/li\u003e\n\u003cli\u003eThings to Think About\u003c\/li\u003e\n\u003cli\u003eTarget Market Worksheet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Eight: Keeping on Top of the Trends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eThe Times Are A-Changing\u003c\/li\u003e\n\u003cli\u003eCase Study: Google+\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Nine: Damage Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eCase Study: Ashleigh\u003c\/li\u003e\n\u003cli\u003eWhat It Means For You\u003c\/li\u003e\n\u003cli\u003eCase Study: United Breaks Guitars\u003c\/li\u003e\n\u003cli\u003eGet Smart\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Ten: Using Facebook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eGetting Started\u003c\/li\u003e\n\u003cli\u003eBuilding Your Community\u003c\/li\u003e\n\u003cli\u003eFacebook Groups, Part One\u003c\/li\u003e\n\u003cli\u003eFacebook Groups, Part Two\u003c\/li\u003e\n\u003cli\u003eMaking Connections\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Eleven: Using LinkedIn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eLinkedin Essentials\u003c\/li\u003e\n\u003cli\u003eSetting Up Your Account\u003c\/li\u003e\n\u003cli\u003eConnecting to Others\u003c\/li\u003e\n\u003cli\u003eUsing Groups\u003c\/li\u003e\n\u003cli\u003eCompany Page\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Twelve: Using Twitter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eTweeting, Part One\u003c\/li\u003e\n\u003cli\u003eTweeting, Part Two\u003c\/li\u003e\n\u003cli\u003eHashtags\u003c\/li\u003e\n\u003cli\u003eRe-Tweets\u003c\/li\u003e\n\u003cli\u003eYour Name\u003c\/li\u003e\n\u003cli\u003eMaking It Memorable\u003c\/li\u003e\n\u003cli\u003eUsing Lists\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Thirteen: Building a Blog\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eShould I Be Blogging? Part One\u003c\/li\u003e\n\u003cli\u003eShould I Be Blogging? Part Two\u003c\/li\u003e\n\u003cli\u003eBlog Rules, Part One\u003c\/li\u003e\n\u003cli\u003eBlog Rules, Part Two\u003c\/li\u003e\n\u003cli\u003eHelp People Find You\u003c\/li\u003e\n\u003cli\u003eWhat Will I Write About?\u003c\/li\u003e\n\u003cli\u003ePlanning Your Blog\u003c\/li\u003e\n\u003cli\u003eVlogs And Youtube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Fourteen: Using Specialty Sites\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eSpecialty Sites\u003c\/li\u003e\n\u003cli\u003eStaying in the Loop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Fifteen: Using Social Media Management Tools\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003eSocial Media Management Tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ng-scope\"\u003e\u003cstrong\u003eSession Sixteen: Launching Your Plan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ng-scope\"\u003e\n\u003cli\u003ePulling Everything Together\u003c\/li\u003e\n\u003cli\u003ePreparing For Delivery Or Upgrade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cform novalidate=\"novalidate\" class=\"form-horizational ng-pristine ng-valid\" action=\"https:\/\/ebsi.learnupon.com\/courses\/3002371\/details\" name=\"course_form\" method=\"post\" post-form-no-ajax=\"\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003csection\u003e\n\u003cdiv class=\"ng-scope\" ng-if=\"!!course.objectives\"\u003e\n\u003cdiv class=\"ck-editor-content ng-binding\" trust=\"\" bind-html-compile=\"course.objectives\"\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e\n\u003cul class=\"ng-scope\"\u003e\u003c\/ul\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":42926844903602,"sku":"VS-160","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/products\/SocialMediaandYourBusiness.png?v=1677565367"},{"product_id":"clubhouse-marketing","title":"Mastering Clubhouse","description":"\u003cp data-mce-fragment=\"1\"\u003eWelcome to our comprehensive course on using the Clubhouse App! This course is designed to help you navigate the voice-only social media platform that's taking the world by storm. Whether you're a social media newbie or a seasoned pro, our course will give you the tools you need to make the most of Clubhouse.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to set up and customize your Clubhouse profile\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe ins and outs of Clubhouse's unique, voice-only interface\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to connect your Clubhouse profile to your Instagram and Twitter accounts\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eStrategies for finding and connecting with the right people on Clubhouse\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHow to get invited to Clubhouse and how to invite others\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe rules and etiquette of Clubhouse to ensure you make a positive impression\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhy This Course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eClubhouse is a new and rapidly growing platform with a unique approach to social media. By focusing on voice-only interactions, it offers opportunities for networking and communication that other platforms can't match. But like any new platform, it can be challenging to navigate at first. That's where our course comes in. We'll guide you through every step of the process, from setting up your profile to connecting with others and participating in discussions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWho Should Take This Course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis course is perfect for anyone who wants to understand and leverage the power of Clubhouse. Whether you're a business owner, a social media manager, a content creator, or just someone looking to expand your digital horizons, this course will give you the knowledge and skills you need to succeed on Clubhouse.\u003c\/p\u003e","brand":"eBSI Export Academy","offers":[{"title":"Default Title","offer_id":46927877407068,"sku":"DM-037","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/files\/Clubhouse-coverpic.png?v=1690159522"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/7604\/3071\/collections\/eBSI-DMA-SMM.png?v=1751905965","url":"https:\/\/www.ebsi.ie\/en-pk\/collections\/social-media-marketing.oembed?page=2","provider":"eBSI Export Academy","version":"1.0","type":"link"}