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Objectives

The main objective of this Learning Unit is to understand how to plan and prepare a business trip to a prospective export market and the follow-up which will then be required.

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Learning Unit Summary

A business trip, be it to prospect a market or to visit current distributors, is a key aspect to foreign trade. Nowadays it is the only way to discover the real situation of each market and especially to get to know personally and in situ our distributors. It should be organized carefully because it is expensive. Finally, the objectives of the trip should be those reflected in the international marketing plan.

 

Course Contents


Introduction
Preparing the Trip
The Trip
After the Trip

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