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Objectives

The main objective of this Learning Unit is to understand the influence of a country's international image on its export performance.

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Learning Unit Summary

The influence of country image in export transactions is a very significant piece of information, which should be taken into account by the exporter. The image of a country in the foreign markets depends on many factors, among them on the foreign promotional policy carried out by governments in order to improve this image. The exporter should find out what is the country image of his country in the target market. If this image is positive, the most logical thing will be to use it in our favor in our marketing plans. If the image is negative, the recommendable thing is to use the marketing mix to draw the importer's attention towards other variables of marketing.

 

Course Contents


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  • review3The ITS is excellent for anyone working, or thinking of working, in International Trade. Feedback from eBSI on the Open Exercises and the industry trade study was very clear with supportive direction provided.

    China Systems Best project Award Winner 2002

    ireland Pauline Clery, Customs Advisor, BDO Simpson Xavier, Dublin, Ireland.
    ITS Graduate 2002

  • The ITS Programme proved to be an excellent training course for me. I found it of immense benefit in my work. The Interactive CDRoms, online communication with tutors were very engaging, fun and incredibly useful. I express my sincere thanks and appreciation for eBSI support during the ITS Accreditation. Substantial savings were achieved as of the direct result of knowledge gained from the course. Recognition for the quality course content is acknowledged at corporate level in the USA, Canada and Europe Thanks Thomas July 9, 2011

    flags_of_Canada Shawn Marier, Purchaser at Turbo images, Canada

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  • testBurhanakhlaqIts been a real pleasure studying under your support. I must acknowledge one thing, which I have experienced while I studied. You have been tremendous support. It never happened a single time, when I requested something from you and you did not respond within 24 hours. It may look very easy, but actually a person who knows operations or customer support can identify it as an orchestrated effort which require high quality management skill and high level of commitment. I am sure that even though my ITS programme ends up here, we will remain part of EBSI alumni network and team for ever. Thank you for every support and cooperation you provided to us during this programme.

    pakistan Burhan Akhlaq - Shaqoor & Co., Karachi, Pakistan
    ITS Graduate 2006

  • testjwattersThe International Trade Specialist Training Programme is an essential course in foreign trade. It brings in different elements, that in the day-to-day running of my job, I would not encounter otherwise. With working a 5-day week from 9 AM to 5:30 PM, the CD ROM & online tuition, lets you learn the subjects at your ease.

    ireland Jimmy Watters, Ocean Dept. Manager, Hamman International, Ireland
    ITS Graduate 2002

  • review14Having worked in the international banking sector in Pakistan for many years I found the practical approach to Mr. O’Brien’s school and the clear content of the CD ROMS and Online Sessions to be of great value. I recommend this programme to anyone working working with Importers, Exporters and in International Banking in general. The support from the Online Campus is second to none!


    pakistan Umar Farooq, Trade Finance Consultant,Former UNCTAD National Consultant in Documentary Credits, Pakistan
    ITS Graduate 2003

  • review7For me the best part of the programme was the interaction between the participants from the various professional disciplines of international trade, including exporters, importers, bankers, forwarders, marketeers, customs and other professionals. This blending of structured CD ROM content with online tutorials from highly experienced practitioners develops a network of trade contacts that lasts long after completion of the programme.



    ireland Dave Popham, International Trade and Banking Consultant, Ireland
    ITS Graduate 2002

  • review8Working as a consultant on the road I thought it would be a good idea to undertake a professional course of study. The ITS Accreditation has exceeded my expectations. The eLearning Technology meant I could study in an engaging manner at a time and a pace that matched my busy schedule. The quality of learning elements brought to bear by the trade professionals working at the eBSI was a breath of fresh air after paper based correspondence courses. I have finished the programme but I am still hooked on participation in the online activities.

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    ITS Graduate 2003

  • “The eBSI course I followed in 2004/2005 changed my mind about remote learning; unlike some of the boring, largely unmotivating training I had taken previously, I found this course very stimulating and it encouraged me to delve even more into the complex area of global trade. Though I have never met Thomas personally, I feel I know him well through the interactive sessions and easy telephone/email access when and as needed. He comes across as a dynamic person, very knowledgeable in his area and who constantly strives to enrich and improve the approach to remote learning” August 2, 2007

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    EMEA at Oracle

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  • testabyrneMy experience with the International Trade Specialist Training Programme has opened new doors and presented new opportunities for my company. The course material was concise and laid out in plain easy to understand language. The elearning dimension was of tremendous benefit as I could learn in my own time and the online sessions added to that benefit. The staff at ebsi are exceptionally professional in their methodology and this added significantly to my experience. I have no difficulty in endorsing the ITS accreditation programme and in recommending it to anyone interested in the area of International Trade.

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    ITS Graduate 2003

  • testmilosdukatI am writing this feedback to thank to all team of eBSI for the work they do and to tell those interested in ITS Programme how beneficial it is not just to enlarge your professional knowledge but also to start a new business career. ITS course was my first step into the international trade world. After absolving that course and with my knowledge of languages I got a job as an export manager in Spain. What I highly appreciate on the ITS course is that you can get from this course what you really need either deep knowledge about certain area of International Trade thanks to the high qualified tutors or you can just obtain general knowledge about International Trade which will definitely help you in your further career.

    czechrepublic Milos Dukat, Export Manager, Marzal 2001 S.L., Santiago de Compostela-Spain
    ITS Graduate 2005

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