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Objectives

The main objective of this Learning Unit is to gain an understanding of the nature of different cultures and how to adapt our marketing to different countries.

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Learning Unit Summary

Idiosyncrasy is one of the most important and difficult aspects in international trade. The exporter negotiates with individuals from countries with very different cultures and habits. If the exporter does not adopt an open and respectful attitude towards these cultures he will hardly achieve success in his business. He should try to learn the idiosyncrasies of each market.

 

Course Contents


Idiosyncrasies of Each Market
About Language
Theories
Key Points

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  • olga

    “I get in contact with Mr. Smith during my studies at the E-Business School of Ireland. I want to say, that Mr. Thomas Smith well-educated, intelligent and the high quality specialist. He not only perfectly understands international trade and marketing and has wide experience, but also can explain and teach in the accessible form all interested persons.”

    Olga Safronova Independent Law Practice Professional












  • testssharapovI’ve just received the certificate of completion. Thanks a lot for giving me the opportunity to study at eBSI. I found that kind of study very interesting. That is something new and really corresponds to the current trends in the area of business education. It has a future! It was very useful for me to communicate with highly experienced tutors and international trade specialists. I hope to continue cooperation with you.

    belarus Sergey Sharapov, National Bank of Belarus, Minsk, Belarus.
    ITS Graduate 2006

  • testcbroderickThe ITS Accreditation Programme is essential for anyone involved in international trade. The on-line sessions are excellent and allows you to clearly understand each topic with relevant examples and simple explanations. I found the CD Rom format excellent and very detailed and I have indeed referenced them many times regarding daily issues. I also found the Export Market Strategy and Incoterms 2000 particularly helpful. The fact that the programme is eLearning meant that it did not interfere with my work schedules and allowed me to study at my convenience. Most importantly, the professionalism of Vincent and his Team is outstanding...I highly recommend the programme.

    ireland Caroline Broderick, Distribution Supervisor, Hewlett Packard, Galway, Ireland.
    ITS Graduate 2004


  • sales-and-marketing


    		 When I joined the eBSI, the company I work for was just building up its international sales department and we missed up-to-date information and experience. This programme gave us an overview of all the different fields to consider before going global. Though the program of your local Chamber of Commerce you can find specific learning units dealing with one geographical region or a dedicated law system but you sometimes miss the basis steps. The online learning is also a very comfortable way of going through the program at your own speed and without stress.
    We already picked up some ideas to implement direcly in our own export plan.” August 3, 2007
    flags_of_FranceSales and Marketing Manager at ADDI-DATA GmbH France














  • vbt
    		 “I enjoyed this international trade course very much. It helped my to be promoted in my job. eBSI Tutors were always in the right place, helping us all the time and giving updated materials. I want to thank you once again for being perfect teachers.
    <strong>georgia</strong>     Lika Dzneladze, Head of Trade Finance Unit at JSC VTB Bank Georgia.










  • review5This exciting programme provides participants with a detailed insight into the steps, rules and procedures required to develop and operate a successful export and import business. I would like to thank Mr Vincent O'Brien for his support which played a large part in my success and helped me win the Enterprise Ireland Gold Medal for best overall results.

    Enterprise Ireland Gold Medal Winner



    russia2 Alex Dymov, MD, Ru-Soft, Moscow, Russia
    ITS Graduate 2002

  • testmilosdukatI am writing this feedback to thank to all team of eBSI for the work they do and to tell those interested in ITS Programme how beneficial it is not just to enlarge your professional knowledge but also to start a new business career. ITS course was my first step into the international trade world. After absolving that course and with my knowledge of languages I got a job as an export manager in Spain. What I highly appreciate on the ITS course is that you can get from this course what you really need either deep knowledge about certain area of International Trade thanks to the high qualified tutors or you can just obtain general knowledge about International Trade which will definitely help you in your further career.

    czechrepublic Milos Dukat, Export Manager, Marzal 2001 S.L., Santiago de Compostela-Spain
    ITS Graduate 2005

  • testsohailhussainIt gives me a great pleasure in getting successful completion of my ITS programme. And to this, once again I am extremely indebted to the entire team of eBSI for their constant support / guidance / help to make this possible for me. I would also like to extend my special gratitude to Mr. Vincent O’Brien for giving me this opportunity to be a an ITS through your esteemed institution. His encouragement guidance only allowed me to achieve this milestone. Thank you, Sir. Let me assure you that I will make full use of your online campus in improving myself and my fellow colleagues / friends. Once again I am extremely thankful for your all support and help.

    pakistan Sohail Hussain, VP / Trade Ops Head, Dubai Islamic Bank – Pakistan.
    ITS Graduate 2006

  • “Thomas Smith knows his subject very well. He articulates his thoughts in a very communicative manner through his notes for us to understand the subject very well. When you have read his notes, you don't need to look anywhere else for clarifications - very thorough and precise! Look forward to more online classes with him.”

    flag1 Krishnakumar Duraiswamy

    Director - Corporate Product Manager at Standard Chartered Bank

    		 Director











    “Thomas Smith knows his subject very well. He articulates his thoughts in a very communicative manner through his notes for us to understand the subject very well. When you have read his notes, you don't need to look anywhere else for clarifications - very thorough and precise! Look forward to more online classes with him.” July 30, 2007

    Krishnakumar Duraiswamy

    Director - Corporate Product Manager at Standard Chartered Bank

  • review3The ITS is excellent for anyone working, or thinking of working, in International Trade. Feedback from eBSI on the Open Exercises and the industry trade study was very clear with supportive direction provided.

    China Systems Best project Award Winner 2002

    ireland Pauline Clery, Customs Advisor, BDO Simpson Xavier, Dublin, Ireland.
    ITS Graduate 2002

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