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Objectives

In this Learning Unit we are going to learn about the key concepts in international marketing. We will analyse the purpose of international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of export marketing and discuss the key elements of an export marketing plan.

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Learning Unit Summary

After having studied the basic concepts of exporting we are going to introduce you to the fascinating topic of international marketing. We will study the 4P's concept and the marketing plan. The correct definition of the marketing mix or 4P's (Product, Price, Promotion and Place) will be fundamental to successfully enter the target markets we identify. In any case the design of an international marketing plan will also be one of the pillars of our export activity.

 

Course Contents


Introduction
Marketing Concepts
Marketing Mix
Marketing Plan

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Testimonials

  • testcbroderickThe ITS Accreditation Programme is essential for anyone involved in international trade. The on-line sessions are excellent and allows you to clearly understand each topic with relevant examples and simple explanations. I found the CD Rom format excellent and very detailed and I have indeed referenced them many times regarding daily issues. I also found the Export Market Strategy and Incoterms 2000 particularly helpful. The fact that the programme is eLearning meant that it did not interfere with my work schedules and allowed me to study at my convenience. Most importantly, the professionalism of Vincent and his Team is outstanding...I highly recommend the programme.

    ireland Caroline Broderick, Distribution Supervisor, Hewlett Packard, Galway, Ireland.
    ITS Graduate 2004

  • “I recommend Thomas and the work he has developed on the ITS program. I took the program about two years ago and it is a very well designed program which will give a sound knowledge on Export Market, E-commerce, Finance. It is very flexible and with a lot of support and a virtual campus where you can bring comments into it or enter the forum and read other users comments and discussions.
    It is a home-based program which you can follow on your own time.
    I really recommend the program to anybody interested in Export and the different issues around it.
    Regards,
    Juan Carlos Venegas” August 3, 2007

    flags_of_United-Kingdom Accountant, Forensic Consultant, Fraud Examiner and Counter Fraud Specialist, UK

    		 Jaun


















  • review14Having worked in the international banking sector in Pakistan for many years I found the practical approach to Mr. O’Brien’s school and the clear content of the CD ROMS and Online Sessions to be of great value. I recommend this programme to anyone working working with Importers, Exporters and in International Banking in general. The support from the Online Campus is second to none!


    pakistan Umar Farooq, Trade Finance Consultant,Former UNCTAD National Consultant in Documentary Credits, Pakistan
    ITS Graduate 2003

  • testgattohI think the ITS Accreditation programme is a must for all international trade practitioners. For me, taking the ITS Accreditation course immediately after my LLM (International Trade Law) at the University of East Anglia,,Norwich, UK was a pure delight. The e-commerce module of the course was particularly complimentary and useful. The course content was very well developed, informative and innovative. The tutors were very friendly and supportive. In fact going through the ITS Accreditation was very beneficial to me both as a lawyer and a customs officer, and I do not hesitate to recommend it to all involved in the various aspects of international trade: custom officials, forwarding agents, bankers, etc.

    ghana Godwin Attoh, Customs Officer, Accra, Ghana
    ITS Graduate 2004

  • lkdungtestWhat does a Vietnamese trade practitioner lack? Exposure to ICC experts, exchange with colleagues working in 'big name' organisations, and especially important - real case studies from all over the world. I got all these invaluable resources from eBSI at a cost which was great value for money. And amazingly enough, studying from home I was able to get an internationally recognized certificate!

    vietnam Le Kim Dung, International Trade Specialist, Hanoi City, Vietnam
    ITS Graduate 2003

  • stkachenkotestI think this was a very useful experience for me and I found a lot of useful materials on CD and also during online sessions so it helped me a lot to summarize and develop my knowledge in the international trade. Your CD materials are very detailed and valuable.
    I should like also to thank you for nice time I had with EBSI. Please be so kind to say my thanks to Vincent O'Brien as he brought this opportunity to Moldova.

    moldova Serghey Tkachenko, Consultant, Moldovan Export Promotion Organisation, Moldova.
    ITS Graduate 2004

  • Ivan “I have no hesitation to recommend ITS Accreditation and Export Training Programmes, as a person who had been actively involved (working in Ireland) in
    its launching in 2001-2002. It is great professional pleasure having seen that ten years after its foundation eBSI Export Academy programmes are attracting so
    many professionals worldwide keen to improve their knowledge in International Finance Methods and International Trade Practice.
    serbia     Ivan Milenkovic, Professor of Economics at University of Novi Sad, Serbia.












  • testabyrneMy experience with the International Trade Specialist Training Programme has opened new doors and presented new opportunities for my company. The course material was concise and laid out in plain easy to understand language. The elearning dimension was of tremendous benefit as I could learn in my own time and the online sessions added to that benefit. The staff at ebsi are exceptionally professional in their methodology and this added significantly to my experience. I have no difficulty in endorsing the ITS accreditation programme and in recommending it to anyone interested in the area of International Trade.

    HSBC Best Student Award Winner 2003

    ireland Aidan Byrne, Managing Director, Blackstairs Technologies, Ireland
    ITS Graduate 2003

  • testssharapovI’ve just received the certificate of completion. Thanks a lot for giving me the opportunity to study at eBSI. I found that kind of study very interesting. That is something new and really corresponds to the current trends in the area of business education. It has a future! It was very useful for me to communicate with highly experienced tutors and international trade specialists. I hope to continue cooperation with you.

    belarus Sergey Sharapov, National Bank of Belarus, Minsk, Belarus.
    ITS Graduate 2006

  • review13The course material was informative, interesting and incredibly detailed. The CD's were fun to use, and very user friendly. I interacted with the Learning Guides and staff on an almost daily basis, the response was always swift and courteous.



    usa Monica Denham, Web Designer, Henniker, USA
    ITS Graduate 2003

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