eBSI | Export Market Entry Strategy

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Export Market Entry Strategy

eBusiness for International Trade

Foundation Certificate in Transport and Logistics

Foundation course covering the key aspects of transport and logistics. Excellent for those new to the area and those looking for a course to document their knowledge.

Documentary Credits in Practice

Practical guide to Documentary Credits

International Trade Specialist Accreditation

8 Month Online Learning Program leading to Advanced Certificate in International Trade from the Institute of Export UK.

Trade and Customs Practice

eBSI Incoterms 2010 Rules and Practice

The New Incoterms Rules came into force on 1 January 2011. This course will take you through everything you need to know about the new rules in a structured and practical fashion.

Finance of International Trade including ICC UCP600 training

Trade Finance course online including ICC UCP600 training and also covering Documentary Credits, Collections, Bonds and guarantees, factoring, forfaiting and invoice discounting, structured trade finance and more...

Export Marketing Operations

US Customs Certificate Course

Online Training Program providing a comprehensive understanding for practitioners of US Customs procedures. Participants are prepared step by step to meet the requirements of the US Customs Broker Exam and to then proceed to practise in the araa.

International Trade Specialist Self Study Course

Self Paced Online Learning without formal certification. This is aimed at trading professionals seeking a convenient didactic reference instead of a formal certification program.

Documentary Collections in Practice

Practical online overview of Documentary Collections and their management.

US Customs Broker Preparation Manual

eBook and Reference Manual providing a comprehensive understanding for practitioners of US Customs procedures. Participants are prepared step by step to meet the requirements of the US Customs Broker Exam and to then proceed to practise in the araa.

International trade involves the professional practitioner operating within a complex environment of marketing techniques and methodologies which are evolving in an ever changing global marketplace. The Export Market Entry Strategy specialist subject involves the assimilation, understanding and application of the skills of market research, market assessment, market selection, market planning and market entry. This structured learning process leads to the development and implementation of a successful export market entry strategy. Export Market Entry Strategy guides the learner on a step by step basis through the essential export marketing methods and systems. All the steps from initial market research, right through entry and distribution policies are examined in detail. On conclusion of this subject the learner will be capable of developing an implementing an export marketing plan.

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Detailed Learning Unit Description

1	Exporting
2	Introduction to International Marketing
3	Intercultural Management
4	Segmentation
5	Country Image
6	International Product Policy
7	International Pricing Policy
8	International Promotion Policy
9	International Distribution
10	Direct/Indirect Export
11	Market Research
12	International Fairs
13	Sales Network Management
14	The Export Department
15	A Business Trip
16	International Sales into Hypermarkets