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Objectives


The purpose of this Learning Unit is to gain an understanding of the importance of branding and positioning in the digital marketplace.		 brand1

brand2

Learning Unit Summary


Both the brand name and positioning are two fundamental aspects in the digital market. In many cases, when it comes to the digital consumer, a decisive reason for purchasing a product is the brand name. "Pure players" have fewer advantages. The positioning on the network is also extremely important; in general, the strategy of being the first is what prevails in the consumer. There are experts who state that on the Net, there is no bronze medal.

Course Contents


Introduction
Positioning

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Testimonials

  • “I really enjoyed and benefited from communicating with Thomas during my studies at ITS Accreditation Programme. Thomas is a highly experienced trade practitioner and a great tutor with outstanding communication skills. The online sessions he carried out were great, with simple explanations of the material and the relevant examples. Feedback from Thomas on the Open Exercises was very clear with supporting direction provided. I do not hesitate to highly recommend Thomas to anyone interested in the area of International Trade.”

    Irina Bogomolova, Head of International Payments Dept. at Rosdorbank

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  • persanna

    “Thomas Smith of eBSI is a very well presented business manager. When I first contacted him I was really impressed by his skill. I was not sure whether I should take the course or not. But he satisfied me. He is a person who really understands the requirement of client and can deliver the service at affordable cost. I regard him as a great customer relation manager. He always solved my problem when I got difficulties.

    flags_of_Nepal Prasanna Raj Mishra”













  • testabyrneMy experience with the International Trade Specialist Training Programme has opened new doors and presented new opportunities for my company. The course material was concise and laid out in plain easy to understand language. The elearning dimension was of tremendous benefit as I could learn in my own time and the online sessions added to that benefit. The staff at ebsi are exceptionally professional in their methodology and this added significantly to my experience. I have no difficulty in endorsing the ITS accreditation programme and in recommending it to anyone interested in the area of International Trade.

    HSBC Best Student Award Winner 2003

    ireland Aidan Byrne, Managing Director, Blackstairs Technologies, Ireland
    ITS Graduate 2003

  • testetiemanaidaresitI had a lot of fun taking the ITS Accreditation, thanks in no small part to your help and patience. In fact, I think this is the best time I've ever had learning a new skillset. Thanks again for your support and understanding during the last few months, I think you are excellent at what you do!

    nigeria Etiemana Idaresit, Calabar, Nigeria
    ITS Graduate 2006


  • test_nmelnicovaI just returned today from vacations and was very very pleased to receive so high assessment of my results. Thank you very much for your support during the learning process and your kind words. I was happy to participate in the program and I learned a lot from it. It was a big pleasure to cooperate with you and your colleagues, and we will stay in touch!



    russia2 Natalia Melnikova, WestLB Bank, Moscow, Russia
    ITS Graduate 2004

  • testssharapovI’ve just received the certificate of completion. Thanks a lot for giving me the opportunity to study at eBSI. I found that kind of study very interesting. That is something new and really corresponds to the current trends in the area of business education. It has a future! It was very useful for me to communicate with highly experienced tutors and international trade specialists. I hope to continue cooperation with you.

    belarus Sergey Sharapov, National Bank of Belarus, Minsk, Belarus.
    ITS Graduate 2006

  • test-lrylovaI much appreciate ITS Accreditation Programme. I learnt a lot of things which were new for me. The teaching method and the structure of presentation of the studied material are both very good and convenient for students. And also I appreciate very good attitude of the tutors towards students that really helps to get over the difficulties. I'm sure that the Certificate will help me in my future career.


    russia2 Lyudmila Rylova, WestLB Bank, Moscow, Russia
    ITS Graduate 2004

  • review13The course material was informative, interesting and incredibly detailed. The CD's were fun to use, and very user friendly. I interacted with the Learning Guides and staff on an almost daily basis, the response was always swift and courteous.



    usa Monica Denham, Web Designer, Henniker, USA
    ITS Graduate 2003

  • gmakowskitestAfter considerable research, I finally opted for this programme. It really does cover the fundamental aspects of International Trade in an innovative, relevent and above all practical manner. Tutors are highly experienced with excellent communication skills, and the online campus and student interaction is a major benefit. Highly recommended and very worthwhile indeed!

    China Systems Best project Award Winner 2004

    uk Gavin Makowski, International Trade Executive,Whyte Chemicals Limited, UK
    ITS Graduate 2004

  • vbt
    		 “I enjoyed this international trade course very much. It helped my to be promoted in my job. eBSI Tutors were always in the right place, helping us all the time and giving updated materials. I want to thank you once again for being perfect teachers.
    <strong>georgia</strong>     Lika Dzneladze, Head of Trade Finance Unit at JSC VTB Bank Georgia.










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