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Objectives


The main purpose of this Learning Unit is to analyse the influence of new e-intermediaries in e-commerce. We will also look at the traditional methods of distribution and discuss new ways of distribution with regard to e-trade.		 edistri4

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Learning Unit Summary


In this unit we will analyse how eBusiness can influence distribution, especially from an international perspective. We believe companies nowadays should look at digital distribution strategies. We see a business environment changing from consolidated multinational companies with established distribution channels selling atoms to pure Internet start-ups which only sell bits. When we think of bits products we automatically think of digital distribution over the net, a global, flexible, instantaneous distribution which in many cases will not be controlled by national customs controls. What's more, implementing digital distribution strategies can create tensions in our traditional distribution network if we cannot create synergies.

Course Contents


Introduction
Traditional Distribution
Intermediaries in the Digital Market
The eIntermediary

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  • review9I express my sincere thanks and appreciation for eBSI support during the ITS Accreditation. Substantial savings achieved at "Magna Donnelly" are a direct result of knowledge gained from the course. Recognition for the quality course content is acknowledged at corporate level in the US and Canada.

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    ireland Tom Grace, Materials Planner, Magna Donnelly, Naas, Ireland.
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  • lkdungtestWhat does a Vietnamese trade practitioner lack? Exposure to ICC experts, exchange with colleagues working in 'big name' organisations, and especially important - real case studies from all over the world. I got all these invaluable resources from eBSI at a cost which was great value for money. And amazingly enough, studying from home I was able to get an internationally recognized certificate!

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  • testmelvinbamuhI wanted to thank you for your time and effort in teaching a course with such an extensive array of topics! The International Trade Specialist Accreditation Programme has at last given me the chance to learn and implement new skills in the area of International Trade and Finance as well as interesting components on Marketing and eBusiness. You have indeed opened my eyes to a world of new possibilities for my career, for which I thank you.


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  • “I recommend Thomas and the work he has developed on the ITS program. I took the program about two years ago and it is a very well designed program which will give a sound knowledge on Export Market, E-commerce, Finance. It is very flexible and with a lot of support and a virtual campus where you can bring comments into it or enter the forum and read other users comments and discussions.
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