No account yet?
E-mail
User Rating: / 0
PoorBest 

Objectives

In this Learning Unit we are going to analyse three important factors in e-marketing: how to segment the markets, how the image of our country can affect our online market and how we can adapt our site and business philosophy to the different idiosyncrasies of countries by means of intercultural management.		 e2mkt2

e2mkt3

Learning Unit Summary

Today's markets are more volatile than before and possibly the traditional 'mass media' advertising focus is no longer appropriate. One option is to attack different niches of the market where we are able to satisfy their needs and wants. This is possible with market segmentation i.e., dividing the market into groups of potential clients with similar needs and profiles and which present similar buying habits. The image of a country as a brand name has to be borne in mind when developing a marketing plan. Unquestionably, one of the parameters that distinguishes countries from each other is their culture. Each country has its own culture, which the e-marketing manager should be familiarized with and above all respect.

Course Contents


Segmentation
Country's Image
Intercultural Management

e2mkt1
< Prev   next >
 

Info request and newsletter sign-up!

Request More Information
First name:
Last name:
Age in years:
Your email:
City:
Country:
Mobile:
Home:
Select a course/program:
Preferred field of study:
Highest Level of Education:
Question / Comments
Write the characters in the image


eBSI TradeBrief Sign-up

Sign up for our FREE newsletter now!

We have 55544 guests and 37 members online

As featured on...

International Trade courses

Testimonials

  • testibokoI am currently undertaking the international trade specialist course delivered by elearning by the electronic business school of Ireland. It so far I can say that I like the course materials and the online support structure which allows me to fit my learning in when it is convenient for me. This is especially important for me given my many tasks in Nigerian Export Import Bank and other activities. I find the Finance course especially practical since I can post technical questions on forums and receive replies from ICC experts.

    nigeria Dr. Iboko Imo Iboko, Director, Nigerian Export Import Bank, Abuja, Nigeria
    ITS Student

  • “Thomas Smith knows his subject very well. He articulates his thoughts in a very communicative manner through his notes for us to understand the subject very well. When you have read his notes, you don't need to look anywhere else for clarifications - very thorough and precise! Look forward to more online classes with him.”

    flag1 Krishnakumar Duraiswamy

    Director - Corporate Product Manager at Standard Chartered Bank

    		 Director











    “Thomas Smith knows his subject very well. He articulates his thoughts in a very communicative manner through his notes for us to understand the subject very well. When you have read his notes, you don't need to look anywhere else for clarifications - very thorough and precise! Look forward to more online classes with him.” July 30, 2007

    Krishnakumar Duraiswamy

    Director - Corporate Product Manager at Standard Chartered Bank

  • review8Working as a consultant on the road I thought it would be a good idea to undertake a professional course of study. The ITS Accreditation has exceeded my expectations. The eLearning Technology meant I could study in an engaging manner at a time and a pace that matched my busy schedule. The quality of learning elements brought to bear by the trade professionals working at the eBSI was a breath of fresh air after paper based correspondence courses. I have finished the programme but I am still hooked on participation in the online activities.

    usa Mark MacMonagle, Logistics Software Consultant, Precision Software, Chicago, USA
    ITS Graduate 2003

  • lkdungtestWhat does a Vietnamese trade practitioner lack? Exposure to ICC experts, exchange with colleagues working in 'big name' organisations, and especially important - real case studies from all over the world. I got all these invaluable resources from eBSI at a cost which was great value for money. And amazingly enough, studying from home I was able to get an internationally recognized certificate!

    vietnam Le Kim Dung, International Trade Specialist, Hanoi City, Vietnam
    ITS Graduate 2003

  • testsohailhussainIt gives me a great pleasure in getting successful completion of my ITS programme. And to this, once again I am extremely indebted to the entire team of eBSI for their constant support / guidance / help to make this possible for me. I would also like to extend my special gratitude to Mr. Vincent O’Brien for giving me this opportunity to be a an ITS through your esteemed institution. His encouragement guidance only allowed me to achieve this milestone. Thank you, Sir. Let me assure you that I will make full use of your online campus in improving myself and my fellow colleagues / friends. Once again I am extremely thankful for your all support and help.

    pakistan Sohail Hussain, VP / Trade Ops Head, Dubai Islamic Bank – Pakistan.
    ITS Graduate 2006

  • mboguleantestThis course was very important for me. Firstly it was a new way of studying for me, secondly there were very interesting course materials on the CDs provided which were easy and convenient to study with many interesting examples. Thirdly I liked the direct contact with experienced teachers, discussion of real-life problems on online sessions and forums. Finally I enjoyed making new contact with peoples from the entire word.

    moldova Mariana Bogulean, Doctoral Student, Technical University of Moldova, Moldova
    ITS Graduate 2004


  • sales-and-marketing


    		 When I joined the eBSI, the company I work for was just building up its international sales department and we missed up-to-date information and experience. This programme gave us an overview of all the different fields to consider before going global. Though the program of your local Chamber of Commerce you can find specific learning units dealing with one geographical region or a dedicated law system but you sometimes miss the basis steps. The online learning is also a very comfortable way of going through the program at your own speed and without stress.
    We already picked up some ideas to implement direcly in our own export plan.” August 3, 2007
    flags_of_FranceSales and Marketing Manager at ADDI-DATA GmbH France














  • persanna

    “Thomas Smith of eBSI is a very well presented business manager. When I first contacted him I was really impressed by his skill. I was not sure whether I should take the course or not. But he satisfied me. He is a person who really understands the requirement of client and can deliver the service at affordable cost. I regard him as a great customer relation manager. He always solved my problem when I got difficulties.

    flags_of_Nepal Prasanna Raj Mishra”













  • testssharapovI’ve just received the certificate of completion. Thanks a lot for giving me the opportunity to study at eBSI. I found that kind of study very interesting. That is something new and really corresponds to the current trends in the area of business education. It has a future! It was very useful for me to communicate with highly experienced tutors and international trade specialists. I hope to continue cooperation with you.

    belarus Sergey Sharapov, National Bank of Belarus, Minsk, Belarus.
    ITS Graduate 2006

  • review6The ITS Programme proved to be an excellent training course for me. As an Import Manager, I found it of immense benefit in my work. Interactive CD-Roms, online communication with tutors were very engaging, fun and incredibly useful.

    russia2 Julie Cauret, Import Manager, France
    ITS Graduate 2002

Copyright © 2012. eBSI Export Academy - how to export - international trade course - export import - import export course - trade course - export training - how to import.