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Objectives


The objective of this Learning Unit is to learn to establish prices in the digital global matket, analyse the influence of new e-intermediaries as well as to discuss tendencies in dynamic pricing.		 eprice2

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Learning Unit Summary


Perhaps, one of the most complicated aspects of digital global trade is pricing policy. Price is a piece of information. In the global digital market this information must be communicated clearly and which is competitive when faced with global price comparisons. Furthermore, the e-conomy tends to be push prices down. An incorrect pricing policy can lead to total failure in digital markets. First of all we should find out about prices in various markets, as this information will allow us to have some real criteria for setting our pricing policy. However, we will meet the familiar dilemma of global or local prices. Furthermore, price will also depend on the selected Incoterm. We should offer our clients an online system for calculating proforma invoices, taking into account the currency, Incoterm and client, etc. in question.

Course Contents


Introduction
Prices on the Web

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  • testipopovI am really glad I have successfully completed the course. It was very useful for me indeed - the fact I was undergoing a western international trade course helped me to find a better job at an innovative IT company already in the process of study. The marketing and e-commerce modules provided me with the relevant guidance for my every day activities in the new position and the comments from the tutors have been very useful, too. And certainly I enjoyed the friendly and student-oriented atmosphere of the online school.

    <strong>belarus</strong> Igor Popov, Marketing Manager, Ispirer Systems Ltd., Minsk, Belarus
    ITS Graduate 2004

  • persanna

    “Thomas Smith of eBSI is a very well presented business manager. When I first contacted him I was really impressed by his skill. I was not sure whether I should take the course or not. But he satisfied me. He is a person who really understands the requirement of client and can deliver the service at affordable cost. I regard him as a great customer relation manager. He always solved my problem when I got difficulties.

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  • olga

    “I get in contact with Mr. Smith during my studies at the E-Business School of Ireland. I want to say, that Mr. Thomas Smith well-educated, intelligent and the high quality specialist. He not only perfectly understands international trade and marketing and has wide experience, but also can explain and teach in the accessible form all interested persons.”

    Olga Safronova Independent Law Practice Professional












  • review5This exciting programme provides participants with a detailed insight into the steps, rules and procedures required to develop and operate a successful export and import business. I would like to thank Mr Vincent O'Brien for his support which played a large part in my success and helped me win the Enterprise Ireland Gold Medal for best overall results.

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    russia2 Alex Dymov, MD, Ru-Soft, Moscow, Russia
    ITS Graduate 2002

  • testibokoI am currently undertaking the international trade specialist course delivered by elearning by the electronic business school of Ireland. It so far I can say that I like the course materials and the online support structure which allows me to fit my learning in when it is convenient for me. This is especially important for me given my many tasks in Nigerian Export Import Bank and other activities. I find the Finance course especially practical since I can post technical questions on forums and receive replies from ICC experts.

    nigeria Dr. Iboko Imo Iboko, Director, Nigerian Export Import Bank, Abuja, Nigeria
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  • testmilosdukatI am writing this feedback to thank to all team of eBSI for the work they do and to tell those interested in ITS Programme how beneficial it is not just to enlarge your professional knowledge but also to start a new business career. ITS course was my first step into the international trade world. After absolving that course and with my knowledge of languages I got a job as an export manager in Spain. What I highly appreciate on the ITS course is that you can get from this course what you really need either deep knowledge about certain area of International Trade thanks to the high qualified tutors or you can just obtain general knowledge about International Trade which will definitely help you in your further career.

    czechrepublic Milos Dukat, Export Manager, Marzal 2001 S.L., Santiago de Compostela-Spain
    ITS Graduate 2005

  • “I recommend Thomas and the work he has developed on the ITS program. I took the program about two years ago and it is a very well designed program which will give a sound knowledge on Export Market, E-commerce, Finance. It is very flexible and with a lot of support and a virtual campus where you can bring comments into it or enter the forum and read other users comments and discussions.
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  • “The eBSI course I followed in 2004/2005 changed my mind about remote learning; unlike some of the boring, largely unmotivating training I had taken previously, I found this course very stimulating and it encouraged me to delve even more into the complex area of global trade. Though I have never met Thomas personally, I feel I know him well through the interactive sessions and easy telephone/email access when and as needed. He comes across as a dynamic person, very knowledgeable in his area and who constantly strives to enrich and improve the approach to remote learning” August 2, 2007

    flags_of_France Margaret Giuliani, Supply Chain Strategy Manager/ Domain Expert,
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  • lkdungtestWhat does a Vietnamese trade practitioner lack? Exposure to ICC experts, exchange with colleagues working in 'big name' organisations, and especially important - real case studies from all over the world. I got all these invaluable resources from eBSI at a cost which was great value for money. And amazingly enough, studying from home I was able to get an internationally recognized certificate!

    vietnam Le Kim Dung, International Trade Specialist, Hanoi City, Vietnam
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    		 “I enjoyed this international trade course very much. It helped my to be promoted in my job. eBSI Tutors were always in the right place, helping us all the time and giving updated materials. I want to thank you once again for being perfect teachers.
    <strong>georgia</strong>     Lika Dzneladze, Head of Trade Finance Unit at JSC VTB Bank Georgia.










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