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Objectives


The main objective if this Learning Unit is to understand the key principles of digitalisation in eBusiness and their impact in eBusiness strategy.		 edigi3

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Learning Unit Summary


The Internet, e-commerce, eBusiness, digital marketing, etc. - you hear these words more and more often as these phenomena more and more become a part of daily business all around the world. Companies start selling online and change their internal structure.
Digitalisation is a key concept in eBusiness. While the concept may be fundamental the impact on business will be phenomenal. New governmental and business models are being developed as a result. If implemented correctly digitalisation can positively contribute to social and economic structures in both the developed and less developed countries.

Course Contents


Introduction to Digitalisation
Digitalisation in Global Terms

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